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Calling all businesses in South Africa - big trade event coming presents 100’s of new business opportunities

24th November 2022


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The 3rd rendition of Pakistan-Africa is taking place in South Africa end November 2022. The two-day trade event will present hundreds of new business opportunities to South Africans. From big business to SME’s, entrepreneurs and start-ups, there will be prospects for all to connect and partner with international brands for distribution and doing business in SA. Free to enter, the event takes place at the Sandton Convention Centre from 30 November to 01 December 2022.

In the last decade, despite a general global trade decline, Pakistan has seen its exports grow by an impressive 11.7 % on year-to-year basis. Figures that show the country is serious about increasing its footprint and bringing business to other countries.

The Government of Pakistan launched “Look Africa” Policy in 2017 to enhance economic focus on African countries, and has previously taken the annual Pakistan-Africa Trade Development Conference & Single Country Exhibition to Kenya and Nigeria, with South Africa being the third country to be chosen to host this event. This year the Government of Pakistan is targeting the entire SADC region. The Single Country Exhibition has over 140 exhibitors from a wide range of industry sectors.

Judging by the highly successful events in Nairobi and Lagos in 2020 and 2021 respectively, where significant partnerships, trade agreements and economic ties were formed, this year’s event at the Sandton Conference Centre is not to be missed. At the last event in Nigeria, over 93 MOUs were signed with local businesses, generating USD 32 million in business.

For any SME, corporate, entrepreneur or government from around the SADC region looking to find new partners, products, suppliers and technologies to expand their growth, this is a rare opportunity to view the multiple sectors of Pakistan’s many sectors of business and manufacturing. Goods on display range from kitchen and household items to IT, construction to agriculture, food and spices to surgical instruments and pharmaceuticals. And above all, to do lucrative deals and get valuable distribution rights for South African businesses to grow even further.

On display will be multiple sectors of their own manufacturing industries exhibiting their finest products, technologies and equipment and hundreds of international brands.

“Africa, particularly the SADC and SACU regions, are important partners in this growth, and exhibitors are keenly anticipating the opportunity to show what they can offer our region,” says Humaira Israr, Trade & Investment Attaché of Pakistan to South Africa.

“This is an ideal opportunity for you to see hundreds of new brands, products, technologies and equipment. Most of these haven’t been seen here before, so they present a great opportunity for people to build their businesses with new partners, suppliers and technologies,” continues Israr.

The event covers a host of sectors, including but not limited to:

Agriculture; Articles of leather; Articles of plastic; Auto parts; Cement; Construction; Cutlery and kitchenware; Electromechanical machinery (pumps, generators, transformers, motors); Engineering; Home appliances; Information Technology; Packaging; Paints and chemicals; Pharmaceuticals; Rice, seafood and meat; Spices, salt and processed foods; Solar; Sporting goods; Steel and cables; Surgical instruments; Textiles and apparel; Tractors.

Entry to the event at The Sandton Convention Centre is free or register online for free and get more information at

For more event information, please contact +27 73 739 3522 or

Edited by Creamer Media Reporter


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