Jun 10, 2013
Toyota SA confirms new Corolla will be made in DurbanBack
Detroit|Istanbul|Africa|Motors|Toyota South Africa Motors|Africa|South Africa|Turkey|United States|Durban Plant|TSAM Plant|Concept Car|Motors|Product|Lettie Labuschagne|Motors|Corolla|Hilux|Motors|Toyota Corolla|California|South Africa
© Reuse this
Current production at the TSAM plant included the Hilux bakkie, the Fortuner sports utility vehicle and the current generation Corolla, for the local and export markets.
Capacity at the plant is 220 000 units a year.
TSAM did not yet want to confirm whether the new Corolla model would again be produced for the export market.
Japanese newspapers speculated in 2010 that TSAM would cease Corolla production to become a plant dedicated to pick-up and sports-utility vehicle production for emerging markets.
On Friday a Corolla sedan exhibiting the more sedate European style was unveiled in Istanbul, Turkey, while another version, with a markedly different front design, debuted more than 10 000 km away in California, in the US.
The two cars retained key styling cues from the Corolla Furia concept car shown at the Detroit auto show in January.
TSAM product planning GM Lettie Labuschagne on Friday confirmed that the European car was visually very similar to the model that would be launched in South Africa early in 2014, while the alternative model was targeted mainly at buyers in the US.
“Toyota has spent decades refining and improving the Corolla, whilst staying true to its core values, which is the reason why it’s still SA’s most loved sedan,” said Labuschagne.
“With better styling, enhanced dynamics and even more interior space, the 2014 Corolla promises to be the best model yet. That is no small feat considering that its history goes back more than 47 years.”
Worldwide Corolla sales have exceeded 39.7-million units since the nameplate was launched in 1966, including nearly one-million customers in South Africa.
The new sedan was the eleventh generation Corolla.
It would be sold in more than 150 countries across the globe.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
The board of UD Trucks Southern Africa (UDTSA) has announced the resignation of MD Jacques Carelse. Long-time UD employee, corporate planning and marketing GM, Rory Schulz, has been appointed as acting MD while the process started to appoint a new MD. The Japanese...
There is a need to start planning another pumped storage scheme in South Africa. Much work has already been done at a site in the Limpopo province and the project was very close to being put out to tender at one stage. In 2008/9 the National Energy Regulator of South...
The Coega Development Corporation (CDC) is preparing to leverage its strategic coastal position to develop the Eastern Cape economy through proposed aquaculture development zones (ADZs), with a proposed R2-billion project aiming to contribute $278-million to the...
Completion of the ongoing construction of the 102 km Zomba–Jali–Phalombe–Chitakale road, in southern Malawi, has been extended from June to December 15 because of persistent rains and difficulties in paying the contractor. The project is being undertaken by Kuwait's...
The Malawi government has awarded South African firm Fischer Consortium the contract to upgrade the Malawi Road Traffic Information System. The Directorate of Road Traffic and Safety Services at Malawi's Ministry of Transport and Public Works says Fischer...