Imperial Nets Red Bull Contract
This article has been supplied as a media statement and is not written by Creamer Media. It may be available only for a limited time on this website.
The contract for Red Bull’s national warehousing, primary and secondary distribution services has been awarded to Imperial Retail Logistics, member company of Imperial Logistics.Operations director Friedel Spies outlines the scope of the Red Bull contract: “Imperial Retail Logistics will act as a single point of contact, to provide Red Bull Holdings with national warehousing and secondary distribution services of all its finished goods. This includes managing the organisation’s national distribution network in South Africa, where routes to market include retail, supermarkets, cash and carry, as well as wholesalers,” he explains.
“We needed a worldclass 3PL service provider who could further enhance and support our strategic objectives to enable future brand development and growth, specifically with regards to technology integration to increase visibility throughout the distribution and warehousing process,” says Deon Brummer, operations manager at Red Bull South Africa.
“With more than 35 years’ experience in providing warehousing and distribution services to various customers in the South African FMCG sector, Imperial Retail Logistics is in an excellent position to act as a strategic partner to Red Bull, and to assist the company on its journey to define and further upgrade its supply chain network capacity, to enable future business strategies,” Spies states.
Imperial Retail Logistics’ partnership with Red Bull started in 2010, and this contract is a renewal of the previous one, he reveals.
Among the factors that contributed to the successful contract renewal, he says, is Imperial Retail Logistics’ technical ability to provide Red Bull with a worldclass warehouse management system and ERP that can interface with its enterprise resource planning software, SAP. “It is also crucial for Imperial Retail Logistics to be able to provide an accurate view of inventory, batch integrity and order status, and to use a transport management system with expected time of arrivals, and timely proof of deliveries.” In addition, the company’s information management systems and business processes are critical elements of the new contract, he adds. “Red Bull’s longterm strategy incorporates state-of-the-art technologies which have made Imperial Retail Logistics a leading provider in southern Africa,” Spies concludes.
Comments
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation