Independent fast-moving consumer goods producer Tiger Brands is celebrating its centenary this year and joins the ranks of the country’s oldest ongoing businesses, with brands in its repertoire such as Jungle Oats, All Gold, KOO, Fatti’s and Moni’s and Black Cat.
“We are humbled that, through our brands, well-entrenched in the fabric of South African society, we have been part of special and memorable events in the lives of so many South Africans over a hundred years. As we start our next century, we look forward to being part of many more of these moments across South Africa and into Africa,” says CEO Noel Doyle.
Tiger Brands began its journey as a small family-owned business in 1921, based in Newtown, Johannesburg. In 1925 the company, then known as Tiger Oats Limited, launched a breakfast oatmeal brand called Jungle Oats which featured the iconic tiger in the grass logo.
In the decades to follow, Tiger Brands grew through acquisitions and clustering of businesses that cover food, home and personal care brands to become one of Africa’s largest listed manufacturers of fast-moving consumer goods.
Several of the company’s iconic brands have been in existence for close to a century or more.
“Our quality and affordable brands have become trusted staples in homes, and we are grateful to our South African consumers and customers, farmers, business partners and suppliers for the support that has seen us grow from being a small start-up to one of the largest consumer goods companies on the continent.
“It motivates us to act on our purpose to meaningfully nourish and nurture more people’s lives every day in a way that promotes the wellbeing of consumers and growth in our economy,” Doyle said.
Tiger Brands has actively entrenched itself in South African communities through supporting and developing local small-scale black farmers through its enterprise and supplier development programme, which was recently awarded Best Supplier Development Programme at the Absa Supplier Development Awards 2021.
The company also works to promote food security and reduce hunger through its numerous initiatives, which include its food and nutrition programme in partnership with organisations such as Food Forward, SA Harvest and Gift of the Givers; its university nutrition programme Plates4Days; school and community food gardens in partnership with Food and Trees for Africa; and the Tiger Brands Foundation in-school breakfast programme.
“We are looking forward to continue playing an active role in the growth and development of South Africa and the rest of Africa and to innovate and produce new iconic brands that will continue to be loved and recalled 100 years from now,” Doyle says.