Full Name: Tamra Capstick-Dale
Position: MD of Corporate Image
Main Activity of the Company: Public affairs, corporate affairs and crisis management
Date and Place of Birth: Cape Town, December 17, 1963
Education: BA, University of South Africa; master’s diploma, Oxford University; MSc, Oxford University-HEC
First Job: Waitress
Career History Prior to Current Position: Assistant to the chairperson of the South African Media Council and assistant in the public affairs department at Shell, after which I helped form Corporate Image in 1987. I have been the company’s MD since 2008
Size of First Pay Packet: R130 a week, I think – that was in 1982
First Job with Present Group: Account manager
Number of People under Your Leadership: 28
Management Style: Trusting – I micromanage only when things go wrong
Personal Best Achievement: Passing my MSc at Oxford-HEC with distinction
Professional Best Achievement: Handling of Pick n Pay’s extortion crisis
Person Who Has Had the Biggest Influence on Your Life: My late husband
Person Who Has Had the Biggest Influence on Your Career: Raymond Ackerman
Person You Would Most Like to Meet: Winston Churchill
Businessperson Who Has Impressed You Most: Raymond Ackerman
Philosophy of Life: You only have one life – make the best of it
Biggest Ever Opportunity: Starting Corporate Image
Biggest Ever Disappointment: When the Cape Town Olympic bid was hijacked
Hope for the Future: That social life and the economy return to an improved normal after Covid-19 and that government stops intervening and gets out of the way
Favourite Reading: Biographies, especially military ones
Favourite TV Programme: Fauda
Favourite Food/Drink: Coke Lite, Pâté de foie gras
Favourite Music: Hymns (yes, really); otherwise, Mozart
Favourite Sport: Cricket
Favourite Website: Google
Hobbies: Deep-sea fishing, antique-map collecting, global travel and reading (constantly)
Car: Mercedes-AMG
Pets: Two Retrievers, two Siamese cats and multiple koi
Miscellaneous Dislikes: Dishonesty, racism of any kind, cowardice, gratuitous ruthlessness, hypocrisy and Russian grammar
Favourite Other South African Company: Pick n Pay
Favourite Foreign Company: SABMiller prior to the acquisition
Married: I married Kerrow in 1999 and was widowed in 2008
Children: James, 9; Alexandre, 4
Clubs: Western Province Cricket Club, Cape Town Press Club