GROUND BREAKING The Snap Pack replaces plastic wrapping
Brewery company Carlsberg Group has switched to packaging solution Nature Multipack which is aligned to its new industry-leading sustainability programme called ‘Together towards Zero’ to be implemented by 2030.
Being an innovation of global company KHS subsidiary NMP Systems, Nature Multipack was launched by Carlsberg to the British market under the name Snap Pack at a world premiere for cans last month. It combines beverage cans with adhesive dots instead of shrink-wrapping, hi-cone and other secondary packaging solutions.
Carlsberg Group CEO Cees’t Hart says, over the past three years, the group embarked on a research and development journey to bring the Snap Pack onto the market, to enable it to significantly reduce the amount of plastic waste generated worldwide. He adds that this advancement is for a better future, as the group anticipates that by dispensing its can packs with shrink-wrapping, it will save about 76% of plastic, which amounts to one-million tons a year, when fully rolled out. The group also considers its responsibility to protect the climate, nature and the environment.
Carlsberg Group sustainability head Simon Boas Hoffmeyer maintains that, in the run-up to the market launch, the group invested heavily in market research in order to better understand the wishes and needs of its customers. This found that sustainability is one of the most important purchasing criteria for consumers, he adds. “It offers our customers the opportunity to enjoy a high-quality beer that is also good for the environment.”
The market launch was preceded by an intensive research and development phase. A particular challenge was the composition of the adhesive which bonds the filled cans with only a few adhesive dots to a stable pack. The individual cans can easily be separated with a single movement. The group states that it was impressed by the packaging solution from NMP Systems in terms of consumer convenience. It scores, for example, with the possibility of precisely orientated cans. Consumers can thus easily identify the product.
NMP Systems senior sales director Christoph Georg von Aichinger comments that the packaging solution offers additional advantages at the point of sales. “Orientating the layout of each single can, in the Nature MultiPack, creates a so-called billboard effect. This effect brings a larger visual communication area for the brand disposed in the shelf.” The outstanding handling of the Nature MultiPack and the easy separation of single cans provides perfect consumer convenience.
Von Aichinger alleges that companies have succeeded in developing an adhesive that works in combination with the printing ink and can lacquer without damaging it. The market launch of Nature MultiPack for cans is now the next milestone for more sustainability in secondary packaging.