SHOWING OFF THE SHOWROOM From left to right: Sailas Thangal, Meite Bouake, Vivek Saraswat at the launch event for Tata Côte d'Ivoire’s new premises
Automotive manufacturer Tata Côte d'Ivoire announced the opening of its new premises, strategically located in Zone 4, in Marcory, Côte d'Ivoire.
The new space provides increased capacity for a showroom, sales and administrative services and offices for staff across the Tata Côte d'Ivoire entity. The new showroom enables Tata to showcase its products to potential and existing clients, in a new and fresh environment.
“We’re delighted to be able to move into a new building with ample space. Our new premises and improved operational efficiencies will go a long way in helping us continue to grow,” says Tata Cote d’Ivoire GM Vivek Saraswat.
One of the major reasons for the move to new premises is that the building is strategically located close to new and used car dealerships Star Auto and Ivoire Motor, two main partners of Tata Africa Cote d’Ivoire.
The company outsourced its aftersales service and sale of spare parts for vehicles for the Tata and vehicle manufacturer Daewoo brands to Star Auto, as part of a partnership recently signed between the two companies.
India and Cote d’Ivoire ambassador Sailas Thangal and Société des Transports Abidjanais MD Meite Bouake officially opened the new office and showroom of Tata Africa Côte d'Ivoire. The event was attended by other dignitaries, including Star Auto MD Koulibaly Nouhoun, Ivoire Motor MD Sébastien Baise, and several other VIPs.