Internet traffic to increase exponentially by 2015

1st July 2011 By: Mary-Anne O’Donnell

Information technology (IT) network solutions company Cisco’s Visual Networking Index (VNI) Forecast reports the projected increase of Internet traffic between 2014 and 2015 alone is 200 exabytes, which is greater than the total amount of Internet Protocol (IP) traffic generated globally in 2010.

On the verge of reaching one zettabyte, which is equal to a sextillion bytes, or a trillion gigabytes, by 2015, the IT giant reports that global IP traffic growth is driven by four primary factors, namely an increased number of devices, more Internet users, faster broadband speed and more video.

A proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity. The report expects that there will be more than 15-billion network connections through these devices and almost three-billion Internet users by 2015.

“This is nearly 40% of the worlds projected population and faster broadband speeds are also attributing to this,” says Cisco strategy director Rashaad Sha.

Broadband speed is expected to increase from 7 MB a second in 2010 to 28 MB a second in 2015 and the average broadband speed has already doubled within the past year from 3.5 MB to 7 MB.

Video minutes are expected to increase to one-million minutes a second, the equivalent of 674 days, by 2015.

The global online video community will increase by 500-million users by 2015, up from over one-billion Internet video users in 2010.

Sha says the explosive growth in Internet data traffic, especially video, creates an oppor- tunity in the years ahead for increasing and monetising visual, virtual and mobile Internet experiences.

“As an architect of the next- generation Internet, Cisco stands ready not only to help customers accommodate this rapid expansion of Internet activity through the evolution of their networks but also to help them thrive as a result of it,” he says.