Hyundai South Africa expects 15% drop in sales this year

27th November 2020 By: Irma Venter - Creamer Media Senior Deputy Editor

Hyundai Automotive South Africa (HASA) will probably record a 15% drop in new- vehicle sales this year, says CEO Niall Lynch.

This is better than the 25% to 30% drop expected in the overall domestic new- vehicle market, he adds.

HASA has increased its market share in the dealer passenger-car market by 2.1%, to 10.9%, year-to-end-September, notes Lynch, despite the impact of the Covid-19 pandemic.

“For two months we even outsold Toyota.”

Hyundai’s share of the total market (excluding the medium- and heavy-truck segments) stood at 7% in September, up from 5.7% in the same month last year, notes Lynch.

He is hopeful the launch of the new Grand i10 hatchback will further boost sales for the imported Korean brand.

The widespread impact of the Covid-19 pandemic has, however, also taken its toll on the normally popular small-car segment of the market.

HASA sales and operations director Stanley Anderson believes that Grand i10 sales could reach 250 to 300 units a month, down from 350 units in a normal market.

He says the five-door hatch segment in South Africa, which makes up 30% of the total car, bakkie and van market, has seen a 32.6% drop in sales year-to-end-August, to 54 650 units.

The third-generation Grand i10, imported from India, is more spacious, more premium and boasts more technology, adds Anderson.

The vehicle is Hyundai’s biggest seller in the local market.

Just shy of 49 300 units of the previous- generation model were sold in South Africa from 2014 to this year.

Apart from their new look, all Grand i10 versions are now equipped with an infotainment system with a 6.2-inch touch screen, which displays Apple CarPlay or Android Auto when connected to a smartphone.

The range makes use of a 998 cc three-cylinder engine and a slightly bigger 1 197 cc Kappa four-cylinder engine.

The 1-litre engine – used in the Motion and Fluid derivatives – delivers 49 kW peak power at 5 500 r/min, and 94 Nm maximum torque at 3 500 r/min, while its 1.2-litre sibling – which drives two of the Fluid versions – reaches its peak power of 61 kW at 6 000 r/min and maximum torque of 114 Nm at 4 000 r/min.

The 1-litre engine delivers power via a five-speed manual gearbox to the front wheels.

There is also a choice of a four-speed automatic gearbox for both the 1-litre and 1.2-litre Motion and Fluid derivatives.

All new Grand i10 versions come with driver and front passenger airbags and Isofix child seat attachments on the rear seats. An advanced braking system and electronic brake distribution are also standard features in all derivatives.

Pricing starts at R191 000 for the manual, and R216 900 for the automatic.

A seven-year/200 000 km manufacturer’s warranty is part of the package, as well as a one-year/15 000 km service plan and five-year/150 000 km roadside assistance programme.