Hino leads Q1 DATATrack study with its highest score ever

16th April 2021 By: Irma Venter - Creamer Media Senior Deputy Editor

Hino leads Q1 DATATrack study with its highest score ever

Pieter Klerck

Hino South Africa (SA) has retained its leadership position in the DATATrack comparative truck industry study.

The local arm of the Japanese truck maker achieved top spot in the first quarter study’s overall combined ratings, and also topped all three categories – sales, parts and service. 

A highlight was scoring 100% in the parts category, says the company.

This is the ninth time in the past 11 quarters that Hino has topped the combined ratings, and its score of 99.36% was its highest score ever. 

Hino scored 98.71% for sales and 99.38% for service, in addition to the full-house score of 100% in parts rating, to make it a comprehensive clean sweep.

DATATrack is an independent customer satisfaction study which started in 1989, serving as a benchmark for local truck owners and operators. 

The survey uses detailed interviews with major fleet operators regarding service levels for sales, technical service, and parts supply to obtain data. 

The scores in these three categories are then added up and divided by three to find the overall, combined top performer.

“We are particularly proud to be able to continue leading the way in customer experience in the South African truck market, especially in these days of a global pandemic that has had a massive impact on the motor industry and required a rethinking in the way we do business,” says Hino SA GM Pieter Klerck.