“Given the latest surge in Covid-19 cases and the worsening of the third wave, Messe Frankfurt South Africa has decided to postpone the 2021 Festival of Motoring (FoM),” says Messe Frankfurt South Africa MD Joshua Low.
“The safety of our exhibitors, attendees and staff is of the outmost concern for us.
“We believe this to be in the best interest of the industry and the event,” says Low.
“We understand the significant impact of Covid-19 on the industry, but we are excited about the next event, with new feature areas, an additional focus on business-to-business [activities] and other initiatives to ensure that it will be the best one yet.”
The fifth edition of the Festival of Motoring will take place at the Kyalami Grand Prix Circuit, from the August 26 to 28, 2022.
“FoM will provide the ideal platform for the industry to relaunch and engage with consumers in an experiential format,” says show director Judy Maharaj.
“We have received overwhelmingly positive feedback from sponsors, exhibitors and [vehicle manufacturers] in support of this decision, with a great deal of interest in participating at the event in 2022.
“We worked hard to develop customised areas for participating manufacturers, and streamlined the content by adding an all-new speed challenge. In addition, the event will provide culinary experiences with celebrity chef Reuben Riffel and a range of family-friendly activities.
“A new and improved marketing campaign will ensure that all participants derive greater value from the event,” promises Maharaj.