February new-car sales dip by 13.3%

12th March 2021 By: Irma Venter - Creamer Media Senior Deputy Editor

New-vehicle sales fell by 13.3% in February, to 37 521 units, compared with the same month last year, reports Naamsa | The Automotive Business Council.

An estimated 31 635 units, or 84.3%, were dealer sales, with 10% going to the vehicle rental industry, 3.4% to government, and 2.3% to industry corporate fleets.

New-passenger-car sales declined by 18.1%, to 24 270 units.

The car rental industry accounted for 14.4% of new-car sales in February.

Sales of bakkies, vans and taxis saw a decline of 3.2%, to 11 246 units.

Medium-truck sales dropped by 14.8%, to 560 units, with heavy-truck and bus sales increasing by 3.1%, to 1 445 units.

New-vehicle exports declined by 8%, to 29582 units.

“Vehicle sales in February were more encouraging than we had expected for a shorter trading month than January,” says National Automobile Dealers’ Association chairperson Mark Dommisse.

“Overall, dealer sales across all segments increased by almost 3 000 units month-on-month.”

“Unfortunately, consumers have been hit with a double whammy in the past week, with the announcement of an upcoming electricity hike of 15.6% in April and another big increase in the price of fuel,” adds Dommisse.

“These are expected to have a negative effect on the market going forward. Some new-vehicle dealers are also experiencing a tough time, with stock shortages on certain models.”

Dommisse says the current supply shortage is due to a global shortage of semiconductors, also known as computer chips, which are increasingly used in modern vehicles.

“Chips are not only used extensively in the automotive industry, but in smartphones and gaming consoles as well.

“Orders for chips were reduced due to the pandemic and now the chip manufacturers are unable to catch up on the backlog, as demand far outstrips supply.