Ericsson appoints new Ericsson South and East Africa VP and head

8th May 2020 By: Natasha Odendaal - Creamer Media Senior Deputy Editor

Information and communication group Ericsson has appointed Todd Ashton as VP and head of Ericsson South and East Africa.

Ashton has been with Ericsson for 22 years and has various sales and leadership positions in several countries across different continents, including as head of Ericsson Malaysia, Sri Lanka and Bangladesh and the Global Customer Unit Axiata within Ericsson South East Asia, Oceania and India.

“Throughout his years of experience, Todd has demonstrated strong leadership and has been successful in driving growth in very competitive environments. I am confident Todd has the right background and experience to lead the customer unit and deliver on our customers’ commitments,” said Ericsson Middle East and Africa president Fadi Pharaon.

“During his years in Asia, Todd has led innovation and developed new capabilities in these markets by building long-term and award-winning partnerships with Ericsson’s customers and other industry stakeholders,” Pharaon continued.

“I look forward to bring our technology and solutions to our customers across different markets in Africa. Together with the team, we will work to secure our customers’ business objectives and enable their success,” said Ashton.

Ashton will be a member of Ericsson's Market Area Middle East and Africa leadership team.