To contribute to efforts to lower South Africa’s ever-increasing unemployment rate, technology services provider EOH has partnered with youth social services organisation PrimeStars in its ‘Step Up 2 A Green Start Up’ campaign.
The campaign is aimed at inspiring young entrepreneurs to find opportunities in the green economy, through the provision of practical processes that young entrepreneurs can follow to start their green businesses.
The reiterated commitments come on the heels of South Africa’s highest-ever unemployment rate of 63.3% and 41.3% for youth aged between 15 and 24, and those aged between 25 and 30, respectively.
Gainful employment can make a difference for young people, the company acknowledges.
In bringing this message to life, EOH has helped sponsor the upcoming PrimeStars green education-based movie Karabo’s Kitchen.
EOH group CEO Steven van Coller says the company is “proud to be one of the sponsors of this movie aimed at showcasing entrepreneurship in our youth, while ensuring there is a focus on building and maintaining a green future”.
“We see the importance of ensuring the integration of young people into the digital economy by providing them with essential skills they need, as a way of futureproofing South Africa.”
This, he emphasises, is why EOH has prioritised the support of programmes and initiatives like PrimeStars, with its focus on youth development and education.