East African growth opens market for motors

20th October 2023

East African growth opens market for motors

WEG has partnered with Petrok as a reseller of its motors in Uganda

The anticipated economic growth in East Africa from projects such as the East African Crude Oil Pipeline (EACOP), investment in power and water projects in the region, notably from Asian countries, as well as strength in sectors such as agriculture, manufacturing, utilities, cement, oil and gas in Uganda, all provide potential opportunities for market growth, says WEG regional sales manager: East Africa Theodul Mwema.

The company is partnering with Petrok as its value-added reseller, in recognition of Petrok's local presence and technical expertise being key to facilitating the expansion of WEG products into the market.

“This is an exciting step as we look forward to reaching more customers in Uganda with WEG’s range of electric motors as well as medium and high voltage solutions,” says Mwema. “We have been supplying customers in Uganda for over a decade, and this appointment builds our support for them and opens new markets for us. Our commitment to delivering efficient, reliable products with a low total cost of ownership, as exemplified by our W22 IE3 motor, shows our customer-centric approach which is appealing to businesses in Uganda.”

Commenting on the EACOP, Mwema says when completed this major project will see the transportation of Uganda’s crude oil almost 1 450 km from Kabaale in Uganda to Tanga in Tanzania.

He says Petrok’s premises in Kampala allow for local warehousing of WEG low voltage products such as electric motors, drives and others, as well as workshop facilities for small works. The company’s sales team and customer base across Uganda will help facilitate customer service and the expansion of  distribution channels.