Brand protection is for engineers too

18th June 2020

Brand protection is for engineers too

“Scientists study the world as it is; engineers create the world that has never been.” Theodore von Karman, Hungarian-American mathematician, aerospace engineer and physicist

All industry sectors are currently facing the COVID-19 pandemic and the disruption it has brought. Your company’s choices over the next few months – more than likely into 2021 – could potentially strengthen your relationships with your partners and clients, or perhaps damage them.

It’s something that needs serious consideration so that you’re not faced with the latter situation.  This is why we say that brand protection is for everyone, most especially during times of crisis.

And so, why did we begin this article by mentioning that ‘brand protection is for engineers too’?

Well, we know engineers quite well.

We know they are the people who often keep the world turning.

Whether they have the words ‘civil’, ‘construction’, ‘mechanical’, ‘electrical’ or ‘computer science’ in front of their title (to name just a few), engineers are those in our midst who keep the world’s cogs going round. They are practical people, through and through.

But – and this is an important but – engineers are not always storytellers.

And what is the use of working on amazing projects if you don’t remember to tell the world about your fantastic work and deeds?

That’s where we come in – as your storytellers.

Engineering keeps the world moving forward

From royal architect Imhotep in ancient Egypt, who built the world’s oldest-known pyramid, the Step Pyramid of Djoser, to all the local engineers responsible for constructing the Gautrain in South Africa, the engineering stories have continued throughout history, right up into the present day.

This includes current significant global projects including:

We can clearly see that engineers have stories worth telling - so let’s tell them.

Storytelling keeps the world on track

Here are some reasons why it’s good for engineers to talk about what they’re doing and how they’re doing it:

Tough times reveal the true nature of your brand

Companies and clients like working with businesses that show strength, consistency and goodwill, especially during difficult periods. PR can help you keep your storytelling on track during the hard times so that the engineering projects begin again sooner.

The bottom line is that a solid communications strategy can help you to increase your business and your profitability.

Long story short?

“We are continually faced by great opportunities brilliantly disguised as insoluble problems.” Lee Iacocca, American engineer and automobile executive

We would love to help you tell your stories. All those times you turned a seemingly insurmountable problem into a great opportunity – those are great stories, right there!

And we believe that telling those stories, at the right time, to the right people, on the right platform, could help you win the next contract to tell a few more.

Nicola Read: 083 269 2227

Vivienne Fouche: 082 602 1635