24th January 2020


AutoX is the leading manufacturer and supplier of a comprehensive range of world-class lead-acid automotive batteries to the OEM and automotive replacement market segments.

Manufactured in its state-of-the-art facility in Port Elizabeth, Willard® and SABAT® batteries are developed and manufactured to deliver high performance in tough South African conditions and challenging environments.

Willard® Batteries has had a presence in South Africa since the 1920’s. Research results have indicated widespread support of the Willard® Batteries brand, which has managed to continue to thrive in difficult economic conditions. Apart from being voted as the most loved automotive battery brand, the research once again confirmed the undisputed high level of brand awareness and brand preference of Willard® Batteries. 

SABAT® Batteries was established in 1967. By 1987, the factory had moved to Port Elizabeth and became the first in South Africa to be awarded the SABS Quality Management System for battery manufacturing, with SABAT® awarded the SABS Mark of Approval. SABAT® has proved to be a versatile battery brand. 

From batteries for boats and jet skis, to batteries for cars and quad bikes, SABAT® Batteries has positioned itself as the lifestyle battery of choice. Providing a wide range of batteries, SABAT® batteries endeavours to be the top of mind battery brand for those who are fun-loving adventure seekers. Available throughout the country at all major spares retailers and fitment centres, SABAT® is known to be reliable and offers great value for money, meeting the needs of a diverse market.

With an eye to the future, AutoX is committed to continuing to supply both Willard® and SABAT® battery brands to a growing market while maintaining its contribution to economic growth through local manufacturing. With the additional offering of the VARTA brand, the company supports new automotive and industrial technologies for new markets, ensuring that the right product will always be available at the right time for customers and consumers in various target markets.