Smart phones, laptops, and even smart appliances have cemented technology’s integral role in our daily lives. As an extension of this, today’s customers expect technology wherever they go. Digital signage allows you to communicate with customers through a medium that they are not only familiar with, but also expect. Here are four ways digital signage can help you enhance your customers’ experiences.
A standout experience
Digital signage is visually appealing; it offers clearer pictures and a livelier feel than print signage. There is more to play with on a digital screen – things like visual effects can enhance even the most basic messaging. Research has shown that a third of the brain is devoted to visual processing and that visual information is processed up to 60,000 times faster than text. Colourful and dynamic digital displays bring products and services to life and are sure to attract attention. When choosing a digital display screen, it’s important to find something that fits the environment you are in. The Window Facing Display by LG, for example, is excellent for an area that receives a large amount of sunlight due to its impressive brightness of 4,000 nits.
It showcases a variety of content
You’re not as limited by digital signage as you are by regular signage. You have the freedom to create a dynamic line-up of content that refreshes as regularly as you want it to on some, or all, of your digital signage displays. Customers won’t have to stare at the same static image for months on end, instead, you can provide them with a consistent variety of fresh and exciting content. Changing the display is easy and can often be managed remotely. Technology like LG’s webOS Smart Platform offers enhanced convenience, easy customisation, and simple management.
It can be interactive
While not all digital signage needs to be interactive, there is definitely a time and a place for it. Customers today enjoy smart technology that makes the retail experience innovative, personal, and fun. A touch screen feature, as offered by LG’s FHD Outdoor Touch Open-frame Display allows customers to browse inventory, availability, and promotions, as well as complete tasks such as self-checkout. These actions can be monitored, helping you track popular items that people click on or read about. This enhances the experience for your customers and allows you to collect data, making product preference analysis easier for you and your business.
Informative and convenient
Digital signage can help make important information about a store or business easily accessible to a customer. Think digital information boards in a shopping mall, or even somewhere like an art gallery. The LG Outdoor Display is perfect for these types of settings. People typically don’t want the search for information to be a challenge and if you can make this process easier, through digital signage, customers will likely have a better experience all round. Digital signage can also offer a great distraction to customers who are queuing to pay. In fact, one study even found that digital signage reduces the perceived wait time at checkouts by as much as 35%.
While traditional signage methods still have their benefits, there’s no denying that the digital age requires digital solutions. Whether it’s outdoor or indoor, digital signage does more than just convey a message – it offers an experience.