TRAC unveils new corporate identity
After 23 years as the concessionaire of the Maputo Corridor, Trans African Concessions (TRAC) has unveiled a new corporate identity.
“This rebrand is closely aligned with the company’s current and future business strategy and spotlights its successes to date,” notes the company.
“Furthermore, it gives TRAC a more contemporary and relevant identity as it heads towards the last seven years of its concession contract.”
According to CEO Alex van Niekerk, TRAC and the N4 route have experienced “tremendous growth” since 1997 when the company was named the preferred bidder to manage this international corridor.
“Since the inception of the public-private partnership, TRAC has developed the N4 in line with the highest of world standards.
“We are the only trans-border concession in Southern Africa and fully committed to continuously growing and improving our services to road users. This goes hand-in-hand with our rebrand.
“We believe that our brand evolution will allow us to communicate our level of expertise, commitment and excellence better,” he notes.
TRAC communication manager Solange Soares says the company’s brand refresh will be rolled out in phases along the route. The initial phase has already begun with the unveiling of the new logo and corporate colours at the start of the month.
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