Suzuki defies effects of Covid-19 as it sets new sales record
Despite the havoc Covid-19 is wreaking on the domestic economy, Suzuki Auto South Africa (Suzuki SA) set a new sales record in September, retailing 1 787 cars, sports-utility vehicles and commercial vehicles.
In doing so, the local arm of the Japanese small-car maker shattered its previous sales record, set in February, of 1 696 vehicles.
Suzuki SA also jumped in the overall domestic sales rankings to sixth place, with an all-time-high passenger-car market share of 7.46%.
The company achieved its new record in a total new-vehicle sales market that declined by 23.9% in September compared with the same month last year.
Suzuki SA says its new sales record included vehicle rental companies returning to the market to buy 320 Suzukis, with nearly all other units sold by dealers.
“We welcome the return of fleet buyers, as this is an important pillar of the automotive sector,” says Suzuki SA divisional manager André Venter.
“To us, their return business is a thumbs up to the quality of our Suzuki vehicles, because vehicle rental companies cannot afford to have vehicles breaking down, taking too long to repair or to be the source of complaints from users.”
“We are, however, the proudest of the performance of our dealer network,” he adds.
“We realise that dealers are working under tough conditions and that prospective customers are reluctant to part with their money when Covid-19 has created so much uncertainty.
“The fact that the dealer network has set a new record is testimony to its commitment, its relationship with customers and also of our range of vehicles, which has something for every budget and taste.”
The S-Presso and Swift are currently the most popular Suzuki models.
In September, the S-Presso took the crown with 538 units, while the Swift followed closely with 533 new owners.
Comments
The
content
you are trying to access is only available to subscribers.
If you are already a subscriber, you can Login Here.
If you are not a subscriber, you can subscribe now, by selecting one of the below options.
For more information or assistance, please contact us at subscriptions@creamermedia.co.za.
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation