Seven functions of smart packaging

25th March 2020

     

Font size: - +

A white paper recently published by Future Market Insights (FMI) claims that the popularity of smart packaging is increasing in consumer goods and logistics services.

‘Over the course of the last decade, the role of packaging has evolved from merely securing goods and facilitating transportation, to acting as a differentiating factor for brands. Brand owners are aggressively investing in packaging with a key focus on sustainability, premiumisation, and customisation,’ the report reveals.

FMI’s industry survey reports that smart packaging is on the increase thanks to the large amount of information being communicated and the reliability of protective packaging systems. Additionally, the cross-industry focus to prevent product tampering and curb counterfeiting means that smart packaging offers promising growth prospects, market opportunities and product development in the foreseeable future.

FMI lists the seven functions of smart packaging as:

Agility

It optimises supply chain processes, including project planning and inventory management.

Authenticity

It ensures product authentication, source, and production quality as promised to customers.

Interaction

It communicates and interacts with consumers to instruct and inform them about products and brands with digital platforms.

Security

It defends against product theft and unauthorised access to protect product exposure, distribution and use.

Usage

It makes product use easier during the delivery and disposal process, and for a better understanding of customer usage behaviour.
 

Accessibility

It provides seamless ordering, restocking, and returning to users.

Traceability

It enables exact product location throughout the production and distribution cycle.

Edited by Creamer Media Reporter

Comments

The functionality you are trying to access is only available to subscribers.

If you are already a subscriber, you can Login Here.

If you are not a subscriber, you can subscribe now, by selecting one of the below options.

For more information or assistance, please contact us at subscriptions@creamermedia.co.za.

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION