Pent-up demand will help propel Africa’s travel recovery once restrictions are lifted
Africa’s travel recovery will be fueled by substantial pent-up demand, according to the “Africa Travel Recovery, Opportunity & Risks Research Brief”, by Tourism Economics, an Oxford Economics Company, written exclusively for Africa Travel Week (ATW).
Lockdown restrictions have suppressed a significant amount of demand, especially for leisure travel, and the easing of restrictions and continued vaccine progress will be essential to realise this latent travel demand, the report states.
“While we grapple with the ever-changing environment, this Tourism Economics Report, shines a positive spotlight on the potential for tourism to Africa” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa.
Kindly see attached for press release for more details and to access the full Tourism Economics Report, click here.
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