Nissan pulls plug on Datsun brand

13th May 2022

By: Irma Venter

Creamer Media Senior Deputy Editor

     

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Japanese vehicle manufacturer Nissan has ceased all production under the Datsun brand.

While the Russian and Indonesian plants a closed in 2020 already, production has now also stopped at the plant in India.

Production of Datsun vehicles started in 1931, but was phased out in the 1980s, only to be revived in 2013.

The focus was on more affordable cars for developing markets, South Africa included.

In South Africa, the brand included the GO and GO+ hatchback models.

Nissan South Africa has confirmed that it no longer sells Datsun models locally.

“As part of [its] global transformation strategy, [Nissan] is focusing on core models and segments that bring the most benefit to customers, dealer partners and the business.

“We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support from our national dealership network.”

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

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