Goscor Power Products (GPP) has built an enviable reputation across a wide range of sectors, including construction, agriculture, mining and general industry where it distributes world-class products including pumps, generators, welders, firefighters, engines, rammers, rollers and compactors from world-leading brands like Robin Subaru, Meiwa, Vibracon, Lutian and GE Wilson.

According to GPP MD Mark Bester, the company aims to be the preferred supplier in its markets through offering the best possible equipment at competitive prices backed by a world class service. “The starting point is the superb quality of our product and from there we add value through ensuring that the customer’s overall experience with the company is first class,” he says.

He adds that GPP works through a large network of dedicated dealers throughout South Africa and the Southern African Development Corridor (SADC) region. “There’s never really far to go for our users to get a part, advice or anything they need. This has been fundamental to our success and is ultimately the basis on which we will have the biggest market share in the near future across the entire light industrial market segment,” says Bester.

Another crucial part of GPP’s strategy is to expand its current footprint in South Africa, the SADC region and in broader African markets. “We are in the process of looking for dedicated dealers in several African countries who will focus on our range. The potential in sub-Saharan Africa is enormous and we will try to take full advantage of being part of the Imperial Group to grow our business in Africa,” Bester says.

On the question of GPP’s growing market share, Bester says that while this has to do with doing the basics right, it is also because of a strategic decision they took in terms of product. “For many years we focused on products aimed at the higher-end of the market but our recent introduction of lower priced products that still have the requisite quality, has helped considerably in growing market share,” he says. “This has especially been the case in the more outlying areas like Limpopo, Free State and the Eastern Cape.” He adds that the recent introduction of a range of diesel generators from 5 kVA to 65 kVA has also helped in the market share drive.

“The backup power market is buoyant and will remain so for some time in the African market where there is significant pressure on the main grids to meet demand, especially in more remote areas.”  

Going forward, GPP will focus heavily on the construction sector and to this end they’ve added various new products like concrete mixers, diesel rammers and vibrator rollers to supplement their existing product line up.

“We see construction as a key area for growth in the emerging markets where we operate. We are perfectly set up to service this growth with excellent, tried and tested products and a footprint of dealers who are in a position to service the small- to medium-enterprise builder who will comprise the bulk of this market,” says Bester. “We are optimistic about the future and will remain focused and disciplined in order to continue improving on every level,” Bester concluded.