Yota Baron has been appointed as the new CFO for Ford South Africa.

She previously served as CFO for direct markets within the Ford International Markets group.

Originally from South Africa, Baron takes over as CFO from Joseph (Pepe) Verga, who will return to the US. 

Verga has been Ford South Africa’s CFO since 2016.

“We welcome Yota back to the Ford South Africa family, where her vast global experience in finance will further enhance our drive to reinvigorate our business as we focus on creating must-have products and services, treating customers like family and delivering on our goal of turning our automotive operations around to be more competitive,” says Ford South Africa MD Neale Hill.

“It is fitting that the announcement of Yota’s appointment happens in August, which is women’s month, as she will be Ford South Africa’s first female CFO,” adds Hill.

“Her intimate knowledge of the local operations, matched to her extensive financial acumen on a global stage, will be invaluable during this exciting new chapter for Ford in South Africa. 

“We also extend our gratitude to Pepe for his sound financial leadership of the company over the past five years, and wish him every success for his return to the US.”

Baron has gained a wealth of experience during her 31-year career at Ford, with her focus primarily on emerging markets in Asia Pacific, Middle East and Africa in a number of leadership positions, including internal control, treasury, customs and tax, marketing, as well as manufacturing finance.

She was instrumental in setting up the finance team in the regional Ford Dubai office for Middle East and Africa, where she was responsible for financial control of the marketing sales and service division for two-and-a-half years, before taking over the role of profit manager in March, 2018, a position she held until being appointed CFO for Ford Direct Markets in September, 2020. 

Prior to relocating to Dubai, Baron was the operations controller at Ford South Africa, responsible for the financial management of the Silverton assembly plant, in Pretoria, and the Struandale engine plant, in Gqeberha. 

“Returning to South Africa and being reunited with our daughters, family and friends after a long separation due to travel restrictions has been a blessing and cannot be measured,” says Baron. 

“I am humbled by my appointment to serve as Ford South Africa’s CFO, having the opportunity to pay forward my learnings and experience while working abroad. 

“It is an honour and a privilege, and I look forward to contributing to Ford South Africa’s future success, serving in the communities we work in and being back under the African sun.”

Baron has a commerce degree she attained at the University of Pretoria, and speaks Afrikaans, English and Greek. She has two children, and is married to husband Michael.