Circulation Update

21st November 2016

By: Reinette Classen

COO: Sales and Marketing

  

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Dear

Creamer Media has some good news with which to end the year.  Both our print and online readership numbers have grown during 2016.

According to the latest ABC figures, for the period July to September, both Engineering News and Mining Weekly’s circulation have increased, including our paid circulation numbers.   A summary of our circulation figures is as follows:

Engineering News – Print Magazine

Weekly circulation:  10 793 (paid circulation increased to 3 931 from 3 815 for the same period last year)
Weekly readership:  60 440  (based on a surveyed pass-on readership of 5.6 readers per copy)

Mining Weekly – Print Magazine

Weekly circulation:  10 426 (paid circulation increased to 3 761 from 3 457 for the same period last year)
Weekly readership:  62 556 (based on a surveyed pass-on readership of 6 readers per copy)

The largest proportion of our subscriber base’s magazines is hand delivered to our readers’ offices and homes in order to ensure a timely and efficient delivery of the weekly magazines.  

We also continue to distribute our magazines through the following channels:

  • Selected retail outlets
  • Bulk deliveries to large corporations and embassies
  • South Africa’s international airports
  •  SAA Lounges at airports in Harare, Lagos and Lusaka

Our online readership also continues to grow.  Herewith an outline of our key online readership figures:

Engineering News Online
Weekly unique visitors:  59 965
Weekly page impressions:  302 051

Mining Weekly Online
Weekly unique visitors:  47 672
Weekly page impressions:  221 378

Polity.org.za Online
Weekly unique visitors:  27 154
Weekly page impressions:  91 091

Growth is good and the time is right for you to use Creamer Media growing print and online platforms to communicate directly with your company’s target market. 

Please reply to this email so that I can help you to put in place your print and online advertising plans for 2017.

Regards

Reinette Classen

Creamer Media

Tel:  +27 11 622 3744

Edited by Creamer Media Reporter

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