BRAND FORCE

15th December 2017

     

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Japanese automotive group Nissan used the Los Angeles Auto Show, in California, to draw attention to its brand with a fleet of seven Star Wars-themed vehicles. In this photograph, actors dressed as stormtroopers stand alongside the AT-M6 Titan concept vehicle. The vehicles were used to promote the latest Star Wars movie, The Last Jedi. The Nissan Rogue, the outcome of collaboration between Nissan and Lucasfilm for the earlier Rogue One Star Wars movie, became the best-selling model in its line-up and the best-selling model, outside of trucks, in America in the first half of 2017.

Edited by Creamer Media Reporter

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