Last month, food and beverage company Nestlé announced the global launch of coffee company Starbucks premium instant (soluble) coffee.
The new range consists of medium roast and dark roast coffees, and a variety of coffee beverages and tea lattes.
The medium roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts. The dark roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavour and notes of delicious dark chocolate.
Available in multiserve tins and single- serve formats, the products combine the expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks.
The new range of Starbucks premium instant coffee is the latest innovation co-developed by Nestlé and Starbucks under the global coffee alliance, which in the last year, has brought a broad range of new offerings to more than 40 markets.
By the end of last month, Nestlé introduced the new range of Starbucks premium instant coffee globally in markets, including the UK, Ireland, Brazil, Chile, Mexico, Australia, New Zealand, Greater China (Mainland China, Hong Kong and Taiwan), Japan, Malaysia, Singapore, Thailand and South Africa.
“The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are delighted to keep leveraging our coffee expertise to create new experiences for consumers,” says Nestlé Coffee Brands head and executive VP David Rennie.
He mentions that the instant coffee segment is growing fast globally. “This launch resonates with Starbucks consumers and will strengthen our leading position.”
“We’re very excited to introduce our high- quality Starbucks coffees in a premium soluble format for customers to enjoy,” says Starbucks International channel development and global coffee and tea group president John Culver
He notes that the speed with which this innovation came to life is an example of the power of the alliance between Starbucks and Nestlé as it further extends the global reach of Starbucks for its customers and creates long-term value for both companies.
The new coffee beverages and tea latte are directly inspired by signature Starbucks beverages, available in Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, and Vanilla Latte, as well as tea-based Matcha latte.
All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices arabica beans that are served in Starbucks coffee houses globally. This Starbucks premium instant coffee range will be sold in supermarkets and major online platforms.
From April, consumers in South Africa will also be able to enjoy high-quality Starbucks coffees in a con- venient soluble format.
The premium instant (soluble) coffee range will be available in select stores across all four main coffee retailers: Checkers, Pick n Pay, Spar and Makro.
Consumers will also be able to find them on major online platforms like Pick n Pay Online and Takealot.