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NJR Steel & Seeds of Africa: Building a stronger foundation together

24th August 2023


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In the heart of South Africa, a remarkable journey of transformation is taking place, one that promises to uplift communities, ignite dreams, and create pathways to a brighter future. Seeds of Africa, an inspiring non-profit organization, is at the forefront of this movement, championing the cause of entrepreneurial job creation and economic inclusivity. With a mission to break the cycle of poverty, Seeds of Africa's Seeds of Change Program provides access to entrepreneurial training, mentorship, seed capital, and ongoing business support, empowering individuals to thrive and transform their lives.

Over the past 23 years, NJR Steel, a leading steel supplier, has been a steadfast partner in this transformative endeavour. Their collaboration with Seeds of Africa has ignited the fires of economic revival within local communities, creating lasting pathways towards progress. As they commemorated Mandela Day this year, NJR Steel joined forces with Seeds of Africa's Enterprise Development and Supplier Development Programs, supplying materials for a day of interaction with businesses that have benefited from the Seeds of Change program. This heart-warming event served as a testament to the program's success, showcasing how the joint support from NJR Steel and Seeds of Africa has led to real and sustainable transformation in people's lives.

Reflecting on this inspirational day, Seeds of Africa’s Chief Operations Manager, Sally Viljoen, shared, "Having NJR’s support has enabled us to foster a culture of learning that empowers individuals to reach their full potential, unlocking doors that lead to positive long-term transformation. Our programs are designed not merely to instruct, but to inspire. They are a testament to the power of tailored learning, equipping individuals with practical skills that bridge gaps and turn dreams into realities."

The impact of this collaboration is evident in the stories of entrepreneurs like Luvhani of M&G Food Services, Maria of Kwazi Laundry, Maible of Lala's Beauty, Rueben of Everyday Car Wash, and many others. Each business represents a beacon of hope and resilience, a living testament to the collective achievements that can be attained when partnerships with purpose come together.


Beyond these heartening stories, the partnership between NJR Steel and Seeds of Africa underscores a critical component of lasting change: Supplier Development. By incorporating several Seeds of Change small businesses into their supply chain, NJR Steel not only contributes to their growth and sustainability but also provides a platform for these businesses to showcase their products and services. This holistic approach to economic growth stimulates local economies, fosters job creation, and uplifts the community as a whole.

NJR Steel CEO, Colin Chapman, shares, "Our dedication to social responsibility goes beyond core business operations, extending into meaningful partnerships that address social challenges and promote long-term community development. We are proud to support Seeds of Africa; their initiatives are an excellent demonstration of a commitment to making a positive difference and engaging in meaningful and sustainable change."

Find out how your business can get involved with Seeds of Africa here

Learn more about NJR Steel and Seeds of Africa’s Supplier Development success here

Edited by Creamer Media Reporter




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