https://www.engineeringnews.co.za
Africa|Automotive|Business|Rental
Africa|Automotive|Business|Rental
africa|automotive|business|rental

Motus launches its own digital vehicle marketplace

9th November 2020

By: Irma Venter

Creamer Media Senior Deputy Editor

     

Font size: - +

The JSE-listed Motus group has launched its own digital vehicle marketplace, called motus.cars.

This platform ties together all the Motus business entities in one digital location, with the aim to provide a simplified online shopping experience. 

Motus.cars will offer all of the group’s new and pre-owned cars (more than 10 000 used vehicles), motorcycles, as well as commercial vehicles, available from its 246 dealerships, at a single, online location. 

The website will also feature a number of other functionalities, such as online finance applications and a blog featuring the latest news and reviews.

Previously known as Imperial, Motus has been a feature of the South Africa automotive industry since 1948. The group started as a single dealership in downtown Johannesburg, and now imports four vehicle brands – Renault, Kia, Hyundai and Mitsubishi – while it also represents 26 vehicle brands through 246 dealerships countrywide, including 21 commercial vehicle dealerships. 

Motus is also active in the vehicle rental market.

“The world is changing and the way people buy cars is changing too,” says Motus CEO Osman Arbee.

“The launch of motus.cars is an investment in future-proofing our business, while at the same time offering customers a safe and convenient way to buy their next car.”

“There are several other online aggregator sites in South Africa where consumers can find new and pre-owned cars, but motus.cars is the first automotive retail group to launch a true online brand in its totality,” adds Motus retail and rental South Africa division CEO Corné Venter.

According to Motus, more than 75% of its customers start their car buying journey online and more than 50% of all Motus car sales originate from an online platform. 

Where customers used to visit five or more dealerships when shopping for a car, they now visit one or two, preferring to find their dream car online. 

With Motus representing almost all vehicle brands in South Africa, it means that trade-ins are welcomed, even if motorists are switching brands, says Venter.

“All brands are treated equally, meaning that motorists are no longer tied to the same brand when searching for the best trade-in value on their current car.”

Thirteen different search filters allow visitors to narrow down their vehicle search according to, among others, province, body type, price, colour, transmission, fuel-type and vehicle features.

Making an enquiry about a vehicle happens through four different contact methods. Shoppers are offered the choice between completing an enquiry form, having a WhatsApp chat, making use of the call-now button, or placing a please-call-me request.

 

Edited by Creamer Media Reporter

Comments

Latest News

An image of Maltento CEO Dean Smorenburg, Cape Town mayor Geordin Hill-Lewis and Cape Town premier Alan Winde
Maltento aiming to bolster sustainability efforts
18th March 2024 By: Tasneem Bulbulia

Showroom

Universal Storage Systems (SA)
Universal Storage Systems (SA)

South African leader in Steel -Racking, -Shelving, and -Mezzanine flooring. Universal has innovated an approach which encompasses conceptualising,...

VISIT SHOWROOM 
Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Photo of Martin Creamer
On-The-Air (15/03/2024)
15th March 2024 By: Martin Creamer

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.179 0.232s - 169pq - 2rq
Subscribe Now