The machines are used to manu-facture Rebuff’s range of buffs used for a wide range of metal finishing surfaces.
Rebuff MD Danny Danielson says that one of the reasons for acquiring the machines was to enable the company to improve its local distribution service and to fulfil its export demand, which has grown substantially over the last year.
“Our demand from Europe, the East, and especially North America, has necessitated improving our productivity in the factory,” says Danielson.
Canadian Champion Abrasives MD, Rebuff’s North American dis- tributor, Aldo Delellis, supports this, commenting that the originalequipment manufacturers are happy with the quality and the value- add after changing to Rebuff pro-ducts.
“We tested abrasive finishing products in North America and several other countries for more than a year and Rebuff’s quality is better – so much so that we had no hesitation in becoming its distributor here,” he said.
He added that Rebuff’s products are at least five years ahead of other similar products in North America in terms of environmental consideration. “In this part of the world, environmental issues are crucial, and when you add durability, the finish achieved and the competitive pricing of Rebuff’s buffs, one has a product that is easy to choose.”
Danielson says that winning this contract was a vindication of the superior quality of the company’s material.
“Our metal finishing products not only produce good-quality finishes, they also last longer, making the overall cost equation a very competitive one.”
He adds that since its investment in these new machines and more than R1-million worth of general upgrades and automation at its factories in Isando and Polokwane, which included a new line for its nonwoven abrasive products two years ago, Rebuff has been able to respond to the demands of a burgeoning market both in South Africa and abroad.
“Our business has grown signifi- cantly in the local market and we are obviously pleased about that, but especially pleasing is our export growth,” he says.
Danielson adds that Rebuff has also upped its production on its polishing compounds and liquid polishes. “We have significantly improved our quality with these products and the result is a growing demand both locally and abroad for them. We have developed significant technology in these metal finishing products for a wide range of metal finishes, including stainless steel, mild steel and nonferrous metals.”
Danielson concluded that the key to Rebuff’s success lies in good people and product develop- ment. “The company has enjoyed ongoing growth through its top-quality personnel and an ability to innovate and develop new pro-ducts. “This is critical and is the reason why we have survived more than 40 years.”