'Cash For Trash' idea nets Johannesburg entrepreneur R1m prize money
Johannesburg-based entrepreneur Mary-Ann Mandishona on Tuesday became an instant millionaire when she won R1-million in prize money through her "Cash4Trash" sustainability business idea in the first-ever Redefine Properties "Innovation Challenge".
The Redefine Properties "Innovation Challenge" is a national competition inviting the general public to submit ideas on how the JSE-listed diversified real estate investment trust company can better engage with and meet stakeholders' expectations and integrate communities.
The "Innovation Challenge" looked for ideas relevant to the property industry that had the potential to revolutionise either retail, commercial, or industrial space by enhancing business opportunities and customer experiences.
Selected from a group of five finalists after the challenge attracted at least 1 250 entries from across the country, Mandishona said that her idea would see communities bringing recyclable products like cans and bottles to vending machines placed at shopping malls owned by Redefine in exchange for shopping vouchers.
Mandishona thanked her mentors, who made her better understand the challenges and solutions of her concept.
"We were able to access a lot of resources on this journey from the proof of concept to the prize and I am looking forward to working with Redefine and the mentors I met through the competition to help further develop my idea," Mandishona said.
Mandishona will now negotiate start-up support with Redefine to the value of R9-million in the form of either monetary support, education, commercial space or concept acquisition.
Andrew Konig, Redefine chief executive, said that the competition lived up to its intent of being an informed, targeted initiative.
"We aim to create a movement and understanding that innovation and entrepreneurship can be manufactured in our communities all over the country with the right mentors and support," Konig said.
Mandishona, who was born in Westbury Township in Johannesburg, credited her inspiration and innovation to being raised in various countries, including the United States, United Kingdom, Ethiopia and Zimbabwe, as well as her bioengineer father who worked for the United Nations.
Comments
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation