Broll Property Group, the largest independently owned Pan-African commercial property services company, has entered into an exclusive affiliate arrangement with Cushman & Wakefield, a leading global real estate services company.
The new venture represents a partnership with Broll’s Occupier Services business and will be branded Cushman & Wakefield Broll, providing clients with an integrated platform covering the entire sub-Saharan Africa region.
The partnership combines Broll’s well-established operations and market-leading track record of Occupier Services across Africa with Cushman & Wakefield’s global reach. This will allow for the optimization of Broll’s expansive knowledge of the African markets with the weight and expertise of a global player. “This partnership provides an important distinction for users of space, who will benefit from the Cushman & Wakefield Broll dedicated focus on occupier clients,” says Ken Gerber, Managing Director of Broll Occupier Services.
The service offering covers end-to-end corporate real estate solutions for businesses across all sectors, including advisory and transactions, workplace consulting, project management, estate management, data management, technology and finance, as well as treasury services.
Malcolm Horne, Chief Executive Officer of Broll Property Group, said: “We are very excited about launching Cushman & Wakefield Broll, which is an affiliation partnership with Broll’s Occupier Services business and will provide our clients with integrated access to a phenomenal global platform.
“Our progressive culture of innovation, service excellence and longstanding client relationships provides a natural synergy with Cushman & Wakefield. Broll’s focus will always be on providing value adding advice that
comes from a deep understanding of local markets across Africa, based on our experience in concluding over 6,000 leases in the last 12 months alone, covering in excess of 2.2 Million sqm.”
Gerber adds, “We are thrilled to announce this venture and look forward to reaping the rewards that both parties will bring.”
Serving seven regional hubs across Africa, the Broll Occupier team comprises of 150 staff members, integrating the local skills and knowledge of on-the-ground professionals with centralised processes, governance and optimised efficiencies.
Cushman & Wakefield has 5,500 people across 133 offices in EMEA. Its strong relationships across the region with affiliates extends delivery of services into markets where the firm does not currently have a wholly-owned presence.
Colin Wilson, Chief Executive Officer, EMEA, Cushman & Wakefield, said: “The sub-Saharan region contains Africa’s two largest economies of Nigeria and South Africa, as well as some of the world’s fastest growing and most dynamic markets. We are excited to enter this exclusive relationship with Broll which enables us to support clients who are already well-established there, as well as provide strategic on-the-ground advice to those looking to grow their presence or enter the region for the first time.”
Founded in 1975, Broll has offices in the major cities of South Africa, the largest African commercial property market; as well as operations in 15 other sub-Saharan African countries including Botswana, Cameroon, Ghana, Ivory Coast, Kenya, Madagascar, Mauritius, Mozambique, Namibia, Nigeria, Réunion, Seychelles, Swaziland, Uganda and Zambia.
In addition to Occupier Services, Broll’s other services include property management; property broking; valuation and advisory services; shopping centre management; retail leasing and projects; property intel; and, property auctioneering.