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CEO Initiative to support government’s investor outreach at October summit

By: Terence Creamer     18th September 2018 The CEO Initiative is putting its weight behind President Cyril Ramaphosa’s plans for increasing levels of investment and stimulating growth in the recession-afflicted South African economy. The CEO Initiative draws in business leaders from various sectors and rose to prominence during Pravin... 

Long4Life acquires Rage in R3.92bn deal

By: Marleny Arnoldi     26th June 2018 Lifestyle brand holding company Long4Life has acquired fashion retailer Rage, and subsequently its more than 1.5-million active customers, for R3.92-billion in cash and shares.  

South African e-commerce start-up launches first product into the UK, Europe

By: Marleny Arnoldi     25th June 2018 Cape Town-based e-commerce start-up business Digital Online Retail Products (Dorp) has launched its first product – Veldskoen – in the UK and Europe, after lifestyle assets corporation Long4Life acquired 49% of the company in April.  

Long4Life declares maiden dividend

By: Simone Liedtke     9th May 2018 Long4Life, which has raised R2-billion in capital since its listing on the JSE in April last year, has declared a maiden dividend of 5.4c a share for the 11 months to February 28. The company on Wednesday reported that it had, in the period under review, acquired Sportsmans Warehouse, Outdoor... 

Long4Life acquires beverage producer Chill

By: Natasha Odendaal     28th November 2017 JSE-listed Long4Life has acquired beverage producer, packer and distributor Chill Holdings from Chill’s management, Africa Beverage Ventures and Raubenbe, for at least R452-million, after deducting net debt of R182-million. The transaction, effective from the locked-box date of July 1, 2017,... 

Hedderwick resigns as Long4Life COO

By: Anine Kilian     6th October 2017 Kevin Hedderwick has resigned as COO and executive director of JSE-listed Long4Life to pursue personal interests. Hedderwick, who was previously CEO of Famous Brands, joined Long4Life in May. 

Long4Life to buy beverage packaging business for up to R360m

By: Creamer Media Reporter      23rd August 2017 Investment holding company Long4Life will acquire Inhle Beverages, a contract packaging business in Gauteng, for up to R360-million in cash and shares. Inhle, which is based in Heidelberg, specialises in the canning and bottling of carbonated soft drinks, mineral water and energy drinks. It is... 

Joffe’s Long4Life to acquire Sportsmans, Outdoor Warehouse

By: Samantha Herbst     25th July 2017 Business mogul Brian Joffe’s new investment holding company, Long4Life, which recently debuted on the JSE, has announced its intention to acquire local cash retailer Holdsport, which trades as Sportsmans Warehouse and Outdoor Warehouse. With Long4Life’s offer being implemented by way of a scheme... 

South African Brian Joffe's Long4Life buys a beauty salon chain

By: Reuters     14th July 2017 Brian Joffe, one of South Africa's most respected dealmakers, will buy a beauty salon chain, his new company Long4Life said on Friday, marking a return to the acquisition trail for the billionaire founder of industrial conglomerate Bidvest Group. The cash-and-share deal would be the second... 

Long4Life submits nonbinding offer for Holdsport

By: Natasha Odendaal     3rd July 2017 A few months after its inaugural JSE listing, newcomer Long4Life has set its sights on fellow JSE-listed Holdsport, proposing a potential acquisition on a share exchange basis. The share price of Holdsport rose nearly 7% and Long4Life nearly 5% following the announcement, on Monday morning, that... 

Long4Life appoints Hedderwick COO

By: Natasha Odendaal     22nd May 2017 JSE-listed Long4Life has appointed Kevin Hedderwick COO and executive director, effective immediately. Hedderwick, who was previously CEO of Famous Brands, joins several other business stalwarts at Brian Joffe’s newly established and recently listed lifestyle investment company. 


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