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Ford

Ford is a multinational automotive manufacturer headquartered in Dearborn, Michigan, United States. The company designs, manufactures and sells a range of vehicles including passenger cars, pickup trucks, SUVs and commercial vehicles under the Ford brand, as well as luxury vehicles through its Lincoln division. Ford operates manufacturing facilities, assembly plants and sales networks across six continents, with significant operations in North America, Europe, Asia-Pacific, South America and Africa. In South Africa, Ford has maintained a presence since 1923 and operates major manufacturing facilities in Silverton, Pretoria, and Struandale, Port Elizabeth (Gqeberha), producing vehicles for both the domestic market and export. The company's South African operations are particularly known for manufacturing the Ford Ranger pickup truck, which is exported to more than 100 markets globally, making South Africa a strategic export hub within Ford's global production network. Ford Motor Company is publicly traded on the New York Stock Exchange and remains partially controlled by the Ford family through special voting shares. The company employs approximately 175,000 people worldwide and generates annual revenue exceeding $150-billion. Ford was founded by Henry Ford in 1903 and pioneered mass production techniques with the Model T, revolutionising the automotive industry and making car ownership accessible to the middle class.

Latest Articles in 60 Seconds

Ford recalls 438 Rangers and 26 Pumas in South Africa

The National Consumer Commission has announced that Ford is recalling 438 units of the 2025 Ranger XLT and Wildtrak models sold between February 18 and March 18, 2025, owing to a potential exhaust gas recirculation valve failure that may cause loss of engine power and increase accident risk. Ford is also recalling 26 units of the 2023 and 2024 Puma passenger vehicles sold between April 28, 2022, and September 25, 2023, to correct restraint control module software that may not have been installed correctly during an earlier recall campaign.

Ford brand under pressure as Chinese rivals gain market share

Motus CEO Ockert Janse van Rensburg describes Ford as a brand under pressure, facing shrinking market share as Chinese brands grew from 2.1% of South African sales in 2019 to 15.2% in 2025. Ford sales dropped from 73 738 units in 2016 to 34 472 units in 2025, with the Ranger falling from second to third place in the best-seller list; Motus plans to move Ford into multi-franchise dealerships to address the decline.

Ford Ranger plug-in hybrid boosts export volumes

Transnet Port Terminals handled 792 574 fully built units between April 1, 2025, and February 15, 2026, exceeding its annual target, with the Ford Ranger plug-in hybrid electric introduced in late 2024 ramping up production in 2025 and strengthening export volumes. Ford also provided a fleet of offroad vehicles, including the Ranger Raptor, to support the world's highest marathon expedition on Ojos del Salado in February 2026.

Ford Updates


The Ford Ranger
Some Ford Ranger, Puma and Toyota Hino models being recalled – NCC
2nd April 2026 By: Irma Venter

The National Consumer Commission (NCC) has announced that selected Ford Ranger XLT and Wildtrak models, some Ford Pumas, as well as selected Hino 700 trucks, are being recalled. Ford has informed... 


High-Performance Lubricants: The Engine Behind Modern Mobility
18th March 2026

The automotive world is undergoing its most dramatic transformation in decades. Engines are becoming smaller yet more powerful, hybrids are dominating the transition to electrification, and EVs... 


Although Motus profit climbs 8%, VW and Nissan brands come under pressure
13th March 2026 By: Irma Venter

The surge seen in Chinese vehicles sales is not unique to South Africa, says Motus CEO Ockert Janse van Rensburg. The parts and vehicle retailer and distributor also operates in the UK and Australia. 


Best-seller lists show rapidly declining fortunes of local vehicle manufacturers in the SA market
Best-seller lists show rapidly declining fortunes of local vehicle manufacturers in the SA market
5th March 2026 By: Irma Venter

South Africa’s new-vehicle market continues to experience seismic shifts on the back of an influx of rising Asian brands. Lightstone Auto, provider of comprehensive data, analytics and systems for... 


Transnet exceeds automotive export targets for 2025/26 financial year
2nd March 2026 By: Schalk Burger

State-owned terminal operator Transnet Port Terminals (TPT) handled 792 574 fully-built units (FBU) between April 1, 2025, and February 15, this year, which includes new imports, exports and... 


Motus ups profit by 8%; VW, Nissan brands under pressure
Motus ups profit by 8%; VW, Nissan brands under pressure
25th February 2026 By: Irma Venter

The surge seen in the sale of Chinese vehicles is not unique to South Africa, says Motus CEO Ockert Janse van Rensburg. The parts and vehicle retailer and distributor also operates in the UK and... 


runners
Ten runners to take on the world’s highest marathon on Ojos del Salado
6th February 2026 By: Darren Parker

Ten runners will attempt the world’s highest marathon, descending 42.2 km from the summit of Ojos del Salado, the world’s tallest volcano at 6 893 m, located on the Argentina-Chile border. The... 


Seven in 10 vehicles built in SA were exported in 2025
Seven in 10 vehicles built in SA were exported in 2025
6th February 2026

In 2025, South Africa exported 412 510 passenger and light commercial vehicles. It’s 7% more than in 2019. Exports continue to dominate the sector: for every ten vehicles produced in South Africa... 


LG Energy Solution converts $250m note into Liontown equity
29th January 2026 By: Creamer Media Reporter

Battery minerals producer Liontown said on Thursday that strategic partner LG Energy Solution had elected to convert its entire $250-million convertible note into about 239-million fully paid... 


Chinese onslaught pushes ‘Big Six’ market share below 50%
23rd January 2026 By: Irma Venter

The top six-selling light-vehicle brands in South Africa in the year 2000 were Toyota, Volkswagen, Nissan, Opel, Mazda and Ford. From the turn of the century to 2010, these six brands held 60% to... 


The Chery Tiggo 4
SA’s ‘big six’ auto brands dip below 50% market share as Chinese onslaught expands
10th December 2025 By: Irma Venter

The top six-selling light-vehicle brands in South Africa in the year 2000 were Toyota, Volkswagen, Nissan, Opel, Mazda and Ford. From the turn of the century to 2010, these six brands held around... 


STOPGUN V2.0
SVI’s most popular solution for mining clients – the Stopgun V2.0 package, seen here on a Totoya Hilux, offers cost-effective and comprehensive vehicle armouring
Uptake of life-saving armoured solutions increases
7th November 2025 By: Donna Slater

With rising threats facing mines in South Africa, Gauteng-based armoured vehicle systems company SVI Engineering is targeting its product research and development at offering mining clients... 


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