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Andrew Kirby

Andrew Kirby is a South African automotive industry executive and academic associated with Toyota South Africa Motors and the broader automotive manufacturing sector. He holds a position at the Toyota Wessels Institute for Manufacturing Studies, an academic institution focused on manufacturing research and education. Kirby is recognised for his expertise in automotive production policy and the South African automotive value chain. He contributes to industry discourse on topics including the Automotive Production and Development Programme, which provides incentives for vehicle and component manufacturing in South Africa. His work involves engagement with government departments including the Department of Trade, Industry and Competition, the Department of Transport and National Treasury on matters affecting the competitiveness and sustainability of the local automotive sector. Kirby's insights are frequently sought on production trends, supply-chain dynamics and the policy environment shaping South Africa's position as a vehicle manufacturing hub. He collaborates with academic institutions such as the Gordon Institute of Business Science and works alongside other industry analysts including Justin Barnes. His contributions help inform strategic decisions by manufacturers, policymakers and investors in the South African automotive industry.

Andrew Kirby Updates


No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
29th May 2026 By: Irma Venter

The South African automotive industry and government have not yet found “that sweet spot” that would shore up the local manufacturing sector as it faces declining local parts content and increasing... 


No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
15th May 2026 By: Irma Venter

The South African automotive industry and government have not yet found “that sweet spot” that would shore up the local manufacturing sector as it faces declining local parts content and increasing... 


Magazine Cover Image
Car sales numbers not as healthy as they seem, Toyota’s Kirby warns
20th March 2026 By: Irma Venter

The 15.7% growth in new-vehicle sales in South Africa last year is not all that it seems, warns Toyota South Africa Motors (TSAM) president and CEO Andrew Kirby. Kirby is also manufacturing VP at... 


Magazine Cover Image
Car sales numbers not as healthy as they seem, Toyota’s Kirby warns
20th March 2026 By: Irma Venter

The 15.7% growth in new-vehicle sales in South Africa last year is not all that it seems, warns Toyota South Africa Motors (TSAM) president and CEO Andrew Kirby. Kirby is also manufacturing VP at... 


Toyota Land Cruiser FJ and RAV4
TSAM set to introduce various new models, laments South Africa’s deindustrialisation
27th February 2026 By: Marleny Arnoldi

Toyota South Africa Motors (TSAM) has unveiled the latest models to be offered in the South African market this year, including various new-energy vehicles (NEVs). The company announced at its... 


Justin Barnes
High ad valorem tax on new vehicles ‘highly problematic and anti-developmental’ – Barnes
24th February 2026 By: Irma Venter

The government is the biggest beneficiary of the South Africa auto industry, says manufacturing and industrialisation expert Justin Barnes. The average tax on an average vehicle sold in South... 


Toyota Land Cruiser FJ and RAV4
TSAM set to introduce various new models, laments South Africa’s deindustrialisation
12th February 2026 By: Marleny Arnoldi

Toyota South Africa Motors (TSAM) has unveiled the latest models to be offered in the South African market this year, including various new-energy vehicles (NEVs). The company announced at its... 


As SA’s auto makers struggle, there is ‘no choice’ but to hike tariffs on vehicle imports
6th February 2026 By: Irma Venter

The South African government will have no choice but to impose antidumping duties on imported vehicles, says Trade, Industry and Competition Deputy Minister Zuko Godlimpi. At the end of January,... 


SA's auto sector is facing increasing competition from imports
As SA’s auto makers struggle, there is ‘no choice’ but to hike tariffs on vehicle imports
27th January 2026 By: Irma Venter

The South African government will have no choice but to impose antidumping duties on imported vehicles, says Trade, Industry and Competition Deputy Minister Zuko Godlimpi. Godlimpi on Tuesday... 


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