What if green cleans?

27th November 2018 By: Creamer Media Reporter

When we clean, we think soap and suds and sparking dishes. Have you ever considered what enables a dishwashing liquid to achieve clean? It is a secret weapon called Surfactants.

A surfactant is made up of  a tail and a head: the tail is attracted to the particles of dirt, and the head to water molecule. Surfactants work in small teams called micelles to surround a dirt particle and separate it from its core of dirt. A molecule's neutrally charged tail is attracted to a dirt particle, causing it to stick. As the molecule's negatively charged head is attracted to water, it then pulls the particle from the surface. 

Clariant, a world leader in specialty chemicals, provides best possible performance with GlucoPure to the home care and industrial cleaning industries - a novel sugar surfactant that offers ingredients with an improved eco-profile without compromising on cleaning power.

Based on glucose and natural oils such as palm oil (available in RSPO mass balance certified quality), coconut or sunflower oil – GlucoPure also has a Renewable Carbon Index (RCI) of up to 96%. It is available in three specialized variations, each with adjustable foaming properties and different application and user benefits for hand dishwashing liquids and bathroom cleaner formulations.

GlucoPure: The Product Range

GlucoPure forms the basis of a powerful line of green surfactants for the Personal Care and Crop Solutions market segments:

With its high bio-based content, GlucoPure is unique in achieving proven cleaning performance that is superior to other sugar surfactants and comparable to traditional surfactants. GlucoPure is also extremely mild and creates formulations that are gentle to hands and surface materials. Its excellent eco-toxicological profile makes it suitable for products with ecolabels. No chronic aquatic toxicity labelling is required for GlucoPure according to GHS classification.

With a single squirt, GlucoPure creates sparkling dishes

Against the standard green surfactant on the market, Alkyl Polyglucosides (APG), GlucoPure enables superior removal of a wide variety of stains, grime, gunk and grease. GlucoPure Foam offers high performance at low aquatic toxicity by replacing amine oxides in 95% formulations.

GlucoPure is reflecting Clariant’s focus on products that are sustainable and address global trends for more environmentally-compatible solutions.

GlucoPure fulfills Clariant’s EcoTain® criteria

EcoTain® is Clariant’s label for sustainability excellence products and solutions, which achieve best-in-class performance in one or several sustainability criteria and significantly exceed market standards. The label, based on the Portfolio Value Program, which screens products against a strict set of criteria, highlights Clariant’s ongoing philosophy of managing its product portfolio and services to customers’ needs as well as the necessity to consequently develop products that are based on a sustainable raw material basis.