Branded tissue products manufacturer and distributor TwinCare Group will, going forward, trade as Twinsaver Group.
This decision was taken to eliminate the current confusion between the organisation and other companies with similar names in the marketplace.
It would also circumvent any potential trademark and registration issues and prevent further payment errors being made by customers.
All company branding would be changed, but products and product packaging would retain the Twinsaver branding.
“Twinsaver, already a recognised brand within our portfolio, is the ideal name for the group to transition to. Not only does it carry a heritage of quality and trust, but the strategic decision to trade as Twinsaver is core to us continuing to add value to the market, our consumers, customers, employees and shareholders,” CEO Garth Towell said.