Toyota launches expanded accessories programme in South Africa

13th March 2024 By: Irma Venter - Creamer Media Senior Deputy Editor

Toyota launches expanded accessories programme in South Africa

Toyota South Africa Motors (TSAM) has launched a new programme called Associated Accessory Products (AAP).

The local arm of the Japanese car maker says this one-stop-shop offering will complement its existing array of accessories, enabling customers to customise their vehicles as they wish.

Over the years, Toyota has developed a range of vehicle-specific accessories to cover the needs of its customers, including tow bars, styling bars, nudge bars, side steps and canopies.

It has become apparent, however, that customers wanted more than these vehicle-specific accessories and that there was appetite for accessories that would suit the lifestyle and activities of Toyota drivers, many of whom take part in outdoor pursuits and overlanding.

“To that end, we are collaborating with some of the most respected and popular suppliers in the country, including Ironman 4x4, 4x4 Megaworld, Front Runner, IVXIVBUSHINDABA and Thule,” says TSAM conversions and accessories GM Aidan Castille.

“We are also thrilled to announce that pricing will be in-line with current aftermarket pricing. Customers can order and fit through their Toyota dealer and invoice with vehicle for a one-stop-shop experience.”

The range of accessories available through the AAP programme includes roof racks, cross bars, rooftop tents, roof boxes, bike carriers, fridges, recovery boards, solar panels, battery management systems, roof consoles and more.

These accessories are compatible with various lifestyle vehicles such as Toyota Hilux, Fortuner, Land Cruiser Prado, Land Cruiser 70 Series and Land Cruiser 300.

AAP will be rolled out across the Toyota dealer network in South Africa, Botswana, Namibia, Lesotho and Eswatini, starting this month.