The international Monroe brand achieved another first in South Africa this month with the launch their international Monroe Is Cool project in Gauteng. Over the next six months this project will reach all corners of South Africa.
This project entails two trained Monroe Public Relations brand ambassadors visiting fitment centres and workshops around the country to ascertain the level of service and support they are getting from Monroe, and to find out what their needs and requirements are. At the same time they will be doing a bit of research, as well as passing on Information on what Monroe has been doing to promote their brand and educate their customers to replace shocks and Increase the feet through the doors of the installers. This will support one of their main International programmes called E.G.O. (everything gets old), which educates the end user that shocks do not last forever and need to be checked every 20 000km and replaced every 80 000km for optimum safety.
Kitted out in eye catching corporate wear and partnering with Ford in their racy new Ford Focus ST the Monroe team of Emma and Marsha are a hard combination to miss. The Ford Focus ST combines well with Monroe's racing and Advanced Driving academy programmes, bringing excitement, performance and safety to the forefront.