Service cornerstone of value-add

29th June 2010

Steloy Castings supplies a base of some 500 customers locally, in 12 different industries, with a range of over 200 different materials. In total, 34 000 patterns are held in safekeeping at any point in time.

"In essence, a foundry supplies a service which results in a component, which ultimately forms the basis of a finished product," says sales and marketing director Wynand Labuschagne.

"The wide range of customer requirements has resulted in an extremely diversified jobbing production process, which in turn has necessitated a service approach as cornerstone to the Steloy value offering."

"To this end Steloy Castings uses an advanced Foundry Management System and employs a team of full time account managers to serve the needs of the needs of the customer base as efficiently as possible.

Benefits of using the Foundry Management System include timeous following-up of quotations, order processing, sample and drawing collection, delivery updates and query resolution, amongst others, says Labuschagne.

"The Foundry Management System provides us with the technology to ensure effective communication and full access to company systems at any point in time, enhancing our response time and overall service levels. Collectively, the team of account managers travels more than 200 000km and execute some 3 000 calls per annum."