The Sandton Central precinct has launched a campaign to remind the public of the attributes, benefits and commercial opportunities presented by the country’s business capital.
During lockdowns, Sandton Central made improvements. Roads were widened to accommodate universal access, security enhanced, batteries fitted to traffic lights at selected intersections, sustainable architecture pursued, new retail stores opened, trendsetting restaurants opened, art galleries expanded and office buildings renovated – all catering to shifting trends and staying at the forefront of innovation.
"The result is that there has never been a better time to live, work, dine, shop, stay and play in Sandton Central and this core message is at the heart of the campaign," Sandton Central says.
Sandton Central’s Work From Here, or #WFHSandton, campaign is anchored by strong storytelling and a cohesive, multifaceted media strategy that will be executed across radio, outdoor, digital and online media to reflect the vibrance and energy of Sandton Central itself.
Listeners of popular regional radio stations 947 and Hot 102.7 FM are being incentivised to go and experience the variety that Sandton Central has to offer, with a call to action and exciting cash and experiential prizes.
Strategically placed outdoor billboards display the bold campaign icon and a visual that conveys the vibrance of the city with a digital and social campaign.
The #WFHSandton campaign is the result of a collaborative effort between all of the property owners and landlords in the Sandton Central precinct and supported by their respective tenants.