Full Name: Roelf Pienaar
Position: MD of Tru-Cape Fruit Marketing
Main Activity of the Company: Marketing apples and pears for our grower shareholders
Date and Place of Birth: October 14, 1975
Education: CA (SA), MBA
First Job: Financial controller at Unifrutti
Career History Prior to Current Position: After my audit articles, I worked for Unifrutti and Afgri. I wanted a bit of retail experience and worked for Wal-Mart and Pick n Pay before joining Tru-Cape
Size of First Pay Packet: Not stated
First Job with Present Group: MD
Value of Assets under Your Control: Not stated
Number of People under Your Leadership: 35
Management Style: Persuasive and consultative; trying to draw the best out of people
Personal Best Achievement: My family
Professional Best Achievement: Being involved in the Pick n Pay role out of the company’s Philippi and Longmeadow distribution centres. It was a great team effort and we succeeded against difficult odds
Person Who Has Had the Biggest Influence on Your Life: My father, Roelf Pienaar Snr
Person Who Has Had the Biggest Influence on Your Career: Cobus Barnard and Danie Kieviet
Person You Would Most Like to Meet: None
Businessperson Who Has Impressed You Most: Raymond Ackerman
Philosophy of Life: Time is an equaliser
Biggest Ever Opportunity: Joining Tru-Cape Fruit Marketing
Biggest Ever Disappointment: Tearing my knee ligaments during my first year at university
Hope for the Future: Education for all
Favourite Reading: None
Favourite TV Programme: Survivor
Favourite Food/Drink: Braai
Favourite Music: Anything
Favourite Sport: I enjoy watching rugby, and cycling and running
Favourite Website: News24
Hobbies: Work
Car: Audi
Pets: None
Miscellaneous Dislikes: None
Favourite Other South African Company: Bidvest
Married: To Maria, since December 2, 2006
Children: Lila, 4; Ruben, 1