Newsletter advertising is an effective platform to ensure constant brand awareness or to advertise specific products or services to the growing subscriber database of Engineering News and Mining Weekly.
Engineering News and Mining Weekly send out a series of newsletters to choose from. These include:
- Daily Email Newsletters – sent in the early hours of the morning - listing the most important news developments of the previous day
- Daily News Alerts – sector-specific newsletters sent at 18:00 on days that Creamer Media publishes news on the specific sector. On days where no news is published on the specific sector, no email is sent.
- Weekly Insight Newsletters on the Energy, Construction and Coal sectors – sent on Friday afternoons – reporting on the most important news developments of the week
Companies can choose to reserve any of the banner advertisements – either at the top of the page, the right-hand side or in-between articles on the page.
Advertisements are booked per week, with discounted rates offered to companies that reserve multiple weeks’ bookings.
Adverts must be static and all adverts can be set to either link through to a company website, email address, PDF document or to any article on the Engineering News Online or MiningWeekly.com websites. The advertising material can also be updated at any time during the campaign.
For those wishing to advertise in an editorial format, or give prominence to any published article or press release, you can choose to book a company or sponsored post on the newsletter. The post will include a brief headline and an image or company logo. Both the headline and image will link through to the full article or press release – either on the Engineering News Online, MiningWeekly.com or your website.
As a value-add, all advertisements booked on a newsletter, will receive random value-added exposure on other pages – in available positions – for the full duration of the campaign. Companies are guaranteed a minimum number of advert impressions – depending on the length of the campaign and newsletter the advert is flighted on.
To find out more about newsletter advertising or to reserve your booking, please email advertising@creamermedia.co.za or phone +27 11 622 3744