Hapman, a worldwide leader in the design and manufacture of equipment and systems for bulk material handling welcomes Keith Rouse as the new Director of Marketing to their global operations. Keith, a Michigan State University graduate has years of experience in both print, digital, social, mobile, and content marketing; along with brand management, ROI analysis, analytics, and Market Research. This array of experience and proven success in past roles has made Keith a prime selection for this position.
With Hapman continuing to try new ideas, and create new products for their ever-growing list of customers, it is imperative that they have a leader who can translate the business objectives into marketing strategies to effectively stand out against competitors.
Greg Patterson, Vice President of Hapman, speaks about the teams’ decision and expectations for the new Director of Marketing. “Hapman is very excited to welcome Keith to our team! It was a tough decision, as we had many exceptional candidates; but Keith’s background, experience, and growing knowledge of marketing trends is really what set him apart. We look forward to seeing him grow our business with innovative marketing campaigns, as well as bring a fresh, new perspective. We truly believe he will catapult us into the next generation of Marketing.”
For more information about Hapman, visit hapman.com.