Neale Hill has been appointed MD of Ford South Africa and sub-Saharan Africa, effective July 1.
He succeeds outgoing MD Casper Kruger.
"Hill has a wealth of experience in the market and we are thrilled and fortunate to be able to draw on his talent and experience in this role.
“His customer focus, combined with his deep brand and product experience in South Africa and across sub-Sahara, will be an asset as we move the business forward," Ford Middle East and Africa president Mark Ovenden said in a statement on Tuesday.