Drives technology company SEW-Eurodrove has opened a new office in Dar es Salaam, Tanzania, which has been tasked with the sole sales responsibility for the East African market.
SEW-Eurodrove Tanzania MD Urs Roos states there was a need to get closer to the end-user and assist original-equipment manufacturers in that region.
“It is crucial to offer a reliable service without compromising quality,” he notes, adding that countries that fall under SEW-Eurodrive’s East African office umbrella, include Burundi, the eastern part of Democratic Republic of Congo, Eritrea, Ethiopia, Kenya, Rwanda, Somalia, South Sudan, Tanzania and Uganda.
Roos says the company plans to open offices in the countries that the Tanzanian office currently services.
“Our philosophy revolves around serving customers, which is why we have production plants, drive technology centres and sales subsidiaries on all five continents. Expanding our business into East Africa will help us work closely with our customers on the improvement and ongoing development of our drives,” he states.
He adds that, although there are many challenges facing the company going forward in the region, such as corruption and poor infrastructure, the potential for SEW-Eurodrive to expand into industrial sectors and enlarge its market share outweighs the obstacles.
“As a global family business with a feel for international markets, SEW-Eurodrive offers a unique portfolio of drive systems and hands-on services,” explains Roos, adding that the company’s product portfolio combines high-quality mechanics, intricate electronics and application-specific information technology components to give its international customer base real competitive advantages.
“The same is true of all components, systems and solutions. Our brand has become one of the first addresses when customers are looking for drive technology that goes far beyond pure hardware,” he states.