Data-driven super platform Bboxx and telecommunications group MTN Rwandacell have partnered to increase access to smartphones across Rwanda and accelerate the country’s digital agenda.
Despite having 99% network coverage, only 23% of Rwandans have access to a smartphone.
The strategic partnership will see Bboxx and MTN Rwanda leverage their combined expertise and shared vision to make essential technology more accessible for all Rwandans, helping to bridge the digital divide and provide Internet access to previously unconnected communities.
“This partnership underscores our commitment to unlocking potential through technological innovation. With MTN Rwanda's extensive reach, we will scale our Bboxx Connect service to enhance affordability and accessibility of smartphones for customers across Rwanda,” said Bboxx CEO and cofounder Mansoor Hamayun.
The collaboration represents a significant step in bridging the digital divide by expanding access to affordable smartphones across the country, added MTN Rwanda CEO Mapula Bodibe.
Bboxx’s pay-as-you-go smartphone service Bboxx Connect will enable customers to pay for their smartphones in a simpler, flexible more accessible way while providing a tool for financial education and helping them build credit-worthiness with flexible repayment plans of six months or twelve months.
MTN Rwanda, which has nearly seven-million subscribers, will provide SIM cards and offer a starter data pack comprising 1 GB a month for three months to all customers who sign up for Bboxx Connect.
The deal will also see Bboxx’s existing suite of Internet of Things-enabled household appliances connected with telecommunications services provided by MTN Rwanda.