BAUMA 2016, the World’s Leading Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment came to a close in Munich a few days ago. The sentiment perceived at the BKT stand has been confirmed by the official data collected during the exhibition: 580,000 visitors from 200 countries, more than 3,400 exhibitors as well as intense and captivating activities at the stands led to results exceeding all expectations.
Maybe the brand-new Giant tire, Earthmax SR 45 Plus, which was launched right at Bauma has brought good luck. Yet more likely, the international event has attested and stimulated the positive trend recorded by recent market surveys. In the construction machinery sector, the data published by CIC (Construction Intelligence Center) Global 50 forecasts a general increase of 21% in the global market, which will culminate in an overall turnover of USD 10.3 trillion in 2020. Till then, a global growth rate of 3.9% per year is predicted. An immediate market growth is expected especially in Europe, the United States, and India starting from this year 2016.
The great success, BKT was able to achieve at Bauma, is amongst others the result of an extensive and effective marketing campaign. It definitely enhances the brand awareness, contributes to increase market share as well as to intensify ties with distributors and to raise final users’ level of confidence in BKT products. This is the firm belief of Ms. Lucia Salmaso, Managing Director of BKT Europe: “We are highly satisfied with this year’s edition of Bauma reflecting the positive trend of the international construction market. After many years, we can finally sense a climate of promising conditions all over the world. I’m confident that a new cycle is coming into being for this market, and it will definitely introduce changes and transformations resulting into major challenges for all operators. In BKT, we have always been ready to face the future showing grit and determination. We aren’t scared of changes; on the contrary, we aim at anticipating them in order to be tomorrow’s global players - today”.