BASF recently announced the appointment of Benoit Fricard as Managing Director of BASF South Africa and Country Cluster Head for Southern Africa. Fricard, who holds a Betriebswirt (FH) Diploma and a Master’s Degree in Economics as well as a MBA, joined the organization in 2002 and has demonstrated exemplary leadership skills in each position he has held – most recently as Director of Performance Materials, BASF South America.
In 2016 BASF has reorganized its market area focus on the African continent. African operations have been divided into four country clusters, Southern Africa; East Africa; West Africa and North-West Africa. As Country Cluster Head for Southern Africa, Fricard will lead the operations in the region focusing the strategic plan for operational excellence, and local customer centricity He is based at the BASF offices in Midrand, South Africa.